Good Ideas.
Executed beautifully.
My first love is digital design, but I recognise that a good idea can live anywhere, so the work shown below has spanned the full spectrum of creative services. From big picture, insight-led brand strategy and identity design, to the fine detail of execution; print, broadcast, outdoor and digital.
Unless stated otherwise, all work seen here was completed by the team at Iceberg under my creative direction.
- Skip to:
- — Elevit
- — Chapman Tripp
- — Cornwall Park
- — Auckland Light Rail
- — Tainui Group Holdings
- — 5pm Beer
- — Freshcatch
- — Microsoft Go Dark
- — My Food Bag
- — Good Health
- — Contact me
Selected
projects below
Elevit
When the brand Elevit (the pregnancy multi-vitamin) needed to reach women who were not yet pregnant, we had to look outside the usual channels. So instead of ads, we made entertainment; a podcast series hosted by Anika Moa about the ups and downs of becoming a Mum.
Chapman
Tripp
Chapman Tripp are "The firm that leads". A new identity and website that we built with generative software, and custom audio branding shows they are leaders.
Best Awards - Bronze
Transform Awards – Gold
Cornwall
Park
A gift from Sir John Logan Campbell to the people of New Zealand. Cornwall Park received a new brand strategy and complete communications overhaul built around a new custom typeface.
Auckland
Light Rail
To help the Auckland Light Rail team learn about Aucklanders' travel habits, we built a web app that collected travel info and displayed the aggregated data on screen in local neighbourhoods. But not just any screen, a screen that looked like a train. We also did a ton of other advertising and design for Auckland Light Rail but that's another story.
Tainui Group
Holdings
No longer the unpopular corporate arm of New Zealand's second largest iwi, TGH needed the brand to reconnect with their iwi and whakapapa to re-write their story. We crafted a new brand strategy and identity worthy of a business with a billion in assets.
Best Awards finalist
5pm
Beer
In a sea of over-complicated craft beer branding, we decided to strip it back with a refreshingly minimal take on label design.
Australian International Beer Awards - Best packaging - Silver
Freshcatch
Fresh fish from the ocean delivered to your door in 48 hours. That is Freshcatch.
This was end-to-end business creation. Strategy, identity, advertising, user experience and web development. To say that the business logic and UX under the hood of a subscription service is complicated, is a massive understatement. This was long before such things were just a plugin you could buy. Ask me about it one day.
Since merged with Sanford & Sons.
Microsoft
Go Dark
Back when Microsoft was in the mobile phone game, they ran a global competition to come up with a new app. My submission was a finalist among tens of thousands of entries from around the world.
And what was my idea? The ability to turn off calls and notifications for set periods of time. The iPhone added that feature about a year later. Steve Jobs must have been watching ;)
(Personal Project)
My
Food Bag
To celebrate sponsorship of Auckland netball, we created a social campaign that showed young people that vegetables were fun.
Good
Health
I don't consider myself an ad guy, but I've made lots of ads, and I know what makes a good story. Like this one I created about a couple that don't seem to have much in common.
